Thanks to this 100% online Postgraduate certificate, you will specialize in Digital Marketing Data Analysis with Artificial Intelligence, boost the effectiveness of your campaigns the sustainable growth of your company” 

The ability of Artificial Intelligence to process large volumes of data in real time allows marketing specialists to identify patterns and trends with greater accuracy, leading to a deeper understanding of consumer behavior. This, in turn, facilitates the personalization of strategies and the segmentation of audiences more effectively, thus optimizing the return on advertising investment and improving the customer experience. 

This is how this Postgraduate certificate was created, a deep immersion in the fundamental tools and techniques to unravel the secrets hidden within Digital Marketing data. In this way, graduates will detect subtle patterns and trends, performing brand sentiment analysis to better understand the public's perception towards campaigns and products. 

In addition, this academic program will focus on the analysis of risks and opportunities in Marketing strategies, using predictive analytics tools to evaluate market trends and competition. Students will also be able to anticipate changes in the commercial landscape and proactively adapt strategies to maximize the impact of campaigns. 

They will also explore the use of Artificial Intelligence and social media analytics with tools such as Brandwatch, identifying market niches, monitoring emerging trends and performing real-time sentiment analysis. All this will provide students with a comprehensive view of the current digital landscape.  

As such, this online education program is committed to offering unrestricted access, from anywhere, at any time. With an electronic device and Internet connection, professionals will have all the necessary resources to successfully complete the course. Likewise, the program is based on the Relearning methodology, which focuses on the repetition of fundamental concepts to facilitate a more effective understanding and assimilation of the content.

Enroll now and take advantage of all the benefits of Artificial Intelligence! You will be able to automate repetitive tasks and provide intelligent recommendations to improve your Marketing campaigns”

The Postgraduate certificate in Digital Marketing Data Analysis with Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include: 

• Development of practical cases presented by experts in Digital Marketing Data Analysis with Artificial Intelligence 
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will acquire advanced skills to detect patterns and trends, hidden in Marketing data, and perform brand sentiment analysis to thoroughly understand audience perception”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

With a practical and results-oriented approach, this Postgraduate certificate will equip you with the skills necessary to meet the challenges of modern Digital Marketing with confidence and competence"

Through predictive analytics, you will be able to anticipate campaign results and conversions, identify anomalies and optimize the customer experience. What are you waiting for to enroll?"

This program will offer a wide range of content, designed to equip professionals with the skills needed to excel in Digital Marketing. From the fundamentals of data analytics and Artificial Intelligence, to advanced data mining techniques and machine learning, the curriculum will cover key topics to understand and harness the power of data in Marketing. In addition, hidden pattern and trend detection, brand sentiment analysis, campaign performance prediction, customer experience optimization and risk analysis will be explored. 

Upgrade your knowledge with TECH and specialize in the use of Artificial Intelligence tools and social media analytics, to identify market niches and emerging trends” 

Module 1. Analyzing Digital Marketing Data with Artificial Intelligence

1.1. Artificial Intelligence in Data Analysis for Marketing with Google Analytics 

1.1.1. Advanced Audience Segmentation 
1.1.2. Predictive Trend Analysis using Artificial Intelligence 
1.1.3. Price Optimization using Artificial Intelligence Tools 

1.2. Automated Processing and Analysis of Large Data Volumes with RapidMiner 

1.2.1. Brand Sentiment Analysis 
1.2.2. Marketing Campaign Optimization 
1.2.3. Personalization of Content and Messages with Artificial Intelligence Tools 

1.3. Detection of Hidden Patterns and Trends in Marketing Data 

1.3.1. Detection of Behavioral Patterns  
1.3.2. Trend Detection using Artificial Intelligence 
1.3.3. Marketing Attribution Analysis 

1.4. Data-driven Insights and Recommendations Generation with Data Robot 

1.4.1. Predictive Analytics Thanks to Artificial Intelligence 
1.4.2. Advanced Audience Segmentation 
1.4.3. Personalized Recommendations 

1.5. Artificial Intelligence in Predictive Analytics for Marketing with Sisense 

1.5.1. Price and Offer Optimization 
1.5.2. Artificial Intelligence Sentiment and Opinion Analysis 
1.5.3. Automation of Reports and Analysis 

1.6. Prediction of Campaign Results and Conversions 

1.6.1. Anomaly Detection 
1.6.2. Customer Experience Optimization 
1.6.3. Impact Analysis and Attribution 

1.7. Risk and Opportunity Analysis in Marketing Strategies 

1.7.1. Predictive Analysis in Market Trends 
1.7.2. Evaluation of Competence 
1.7.3. Reputational Risk Analysis 

1.8. Sales and Product Demand Forecasting with ThoughtSpot 

1.8.1. Return on Investment (ROI) Optimization 
1.8.2. Compliance Risk Analysis  
1.8.3. Innovation Opportunities 

1.9. Artificial Intelligence and Social Media Analytics with Brandwatch 

1.9.1. Market Niches and their Analysis with Artificial Intelligence 
1.9.2. Monitoring Emerging Trends 

1.10. Sentiment and Emotion Analysis on Social Media with Clarabridge 

1.10.1. Identification of Influencers and Opinion Leaders 
1.10.2. Brand Reputation Monitoring and Crisis Detection 

With a practical and results-oriented approach, this training will provide you with a solid foundation to meet the challenges of Digital Marketing in the age of Artificial Intelligence”