Introduction to the Program

TECH helps you achieve the professional success you are looking for to propel your advertising career to the next level"

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Undoubtedly, large companies such as Coca-Cola, Nike, or BWM have managed to differentiate themselves from their competitors thanks to excellent advertising campaigns. Many of them have managed to impact the general public greatly and have allowed them to maintain a positive brand image. Behind all this, there is a strategy designed, planned, and implemented by the best communication and advertising agencies, which integrate in their teams the best advertisers from all over the world.

Obtaining this level requires an excellent command of the advertising language, current trends, and a broad creative and persuasive capacity. However, creative techniques and working methods are key to the final success of an advertising strategy, be it local, national, or international. In this scenario, both the role of advertising professionals and the managers of this department are crucial: an indispensable area, on many occasions, for companies. Given this reality, TECH has created this Hybrid professional master’s degree, which offers professionals the opportunity to grow in the area of Advertising Communication through a unique university program.

This institution offers in this program an advanced theoretical framework taught exclusively online. In this way, the professional will be able to enter, when desired, into advertising creativity, art direction, psychology of communication, or digital marketing. All this is through innovative multimedia content.

In addition, upon completion of this theoretical phase, the professional will have the opportunity to access a 3-week intensive practical internship in a leading communication agency. This way, you will be able to see first-hand how the working methods are, how a relevant company in this sector works, and the techniques they use in the creation of advertising campaigns.

All this provides the professional with advanced and real knowledge of the current state of Advertising Communication, which will allow them to lead projects in this field or to integrate the most suitable advertising strategies in their company. An excellent opportunity that only TECH offers through a flexible university program that adapts to the real needs of professionals.

During three intensive weeks, you will be trained to plan, write, and disseminate an advertising message in different digital media”

This Hybrid professional master’s degree in Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

  • More than 100 case studies presented by experts in advertising communication
  • The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
  • Comprehensive systematized action plans in the business field
  • The interactive learning system based on algorithms for making decisions on the situations posed
  • Practical guides for the use of the main Advertising Communication tools
  • Special emphasis on the most innovative methodologies for the application of leadership techniques in business
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection
  • The possibility of an internship in leading companies in the sector

You will have access to the most relevant information to understand the basic concepts and theoretical models of human communication, as well as its elements and characteristics, in order to create a message according to the target audience"

In this Master's program, of a professionalizing nature and hybrid learning modality, the program is aimed at updating professionals specialized in Advertising Communication who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in an educational way to integrate theoretical knowledge into nursing practice, and the theoretical-practical elements will facilitate knowledge updates and decision-making of Advertising Campaigns

Thanks to the multimedia content developed with the latest educational technology will allow the Advertising Communication professional to obtain situated and contextual learning, that is, a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, students will be assisted by an innovative interactive video system developed by renowned experts.

Generate loyalty to your brand, thanks to the media influence models you will see in this Hybrid professional master’s degree"

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This is the best time to update your knowledge, which will help you identify the most appropriate tools for the study of advertising and public relations"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Professional Master's Degree in Advertising Communication

Advertising communication is the set of techniques and strategies used to convey an advertising message to a specific audience. Its objective is to influence the perception and behavior of consumers, promoting the sale of a product or service through different media and communication channels. In order to broaden the knowledge of professionals interested in working in this field, TECH Global University has developed the most complete and updated Hybrid Professional Master's Degree in Advertising Communication in the educational panorama. This degree combines the convenience of online learning with in-person interaction and collaboration with your classmates and professors. Here, we will provide you with a complete education in the field of advertising, covering everything from creative strategies to the practical implementation of advertising campaigns. Through a combination of online and face-to-face classes, you will have the opportunity to study the theories and techniques of advertising communication and apply them in projects and case studies.

Specialize in advertising communication

Technologies and trends are constantly changing, making it necessary to have a solid understanding of how the industry is evolving. Advertising communication professionals must be able to adapt and stay up-to-date in an increasingly digital and globalized world. For this reason, TECH implemented in this program the latest tools that will make you a specialist. The blended mode gives you the possibility of accessing online classes at any time and place, which means that you can adapt your studies to your work and personal schedules. The face-to-face sessions, on the other hand, allow you to meet your classmates and professors in person and have collaborative discussions. By completing this training, you will have the opportunity to make valuable contacts in the advertising industry, expanding your network and establishing valuable relationships that can be useful in the future.