Introduction to the Program

Pressure groups are capable of creating changes in society, which is why this figure is increasingly immersed in the communication and public relations field. Specializing in this field will help you to be more competitive in your daily work” 

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The term Lobby originated in the 19th century in a political environment, as a way to win votes or influence party decisions. Over the years, the participation of these pressure groups has moved to other areas, although with a similar objective: to persuade other people's decisions in order to achieve interests for the company or society. Therefore, at the journalistic level, it has acquired a relevant role.

This Postgraduate certificate in Pressure and Persuasion Groups of TECHoffers students a very detailed vision of the main lobbies, providing them with a very close and transparent perception of how public relations should be managed in relation to pressure groups. In this way, it is possible to offer a superior  specialization to the students from experts with years of experience. Thus, throughout these weeks, students will learn to recognize the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds.

A program of high educational level and that will mean a plus of quality in the resume of journalists and communicators, but which also has the advantage of being taught in a 100% online format, so that students do not have to move to any physical location, since they only need to have a computer or mobile device with internet connection to be able to study from anywhere in the world.

The completion of this Postgraduate certificate will teach you how to efficiently manage the institutional communication of your company”

This Postgraduate certificate in Pressure and Persuasion Groups contains the most complete and up-to-date program on the market. The most important features include:

  • The use of the latest technology in e-learning software
  • The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
  • Practical case studies presented by practising experts
  • State-of-the-art interactive video systems
  • Teaching supported by telepractice
  • Continuous updating and recycling systems
  • Self-regulated learning, which makes the program completely compatible with other commitments
  • Practical exercises for self-assessment and learning verification
  • Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
  • Communication with the teacher team and individual reflection work
  • Content that is accessible from any fixed or portable device with an Internet connection
  • Complementary resource banks that are permanently available

A 100% online program where you can find a multitude of theoretical and practical resources to improve your learning”

The program’s teaching staff includes professionals from the field who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Learn about the work of Pressure and Persuasion Groups and how they have influenced the marketing and advertising field"

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The methodological design of this Postgraduate certificate is based on teaching techniques proven for their effectiveness"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

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Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Pressure and Persuasion Groups

Lobbies are interest groups that seek to influence the decision-making processes of public or private institutions for their own benefit or that of a social group. The influence of these groups in political, economic and social decision-making is increasingly evident in our society. The objective of this Postgraduate Certificate in Pressure and Persuasion Groups is to address the main pressure groups and their persuasion strategies, as well as in the techniques and skills necessary to manage public relations with these groups.

Study this Postgraduate Certificate and expand your professional opportunities

During the Postgraduate Certificate in Pressure and Persuasion Groups, you will be qualified in the analysis of the influence of pressure groups in different areas, such as politics, the economy or the media. You will also address issues such as ethics and transparency in the activity of lobbies, the legal regulation of their activity and the tools for the effective management of relations with these groups. This program is taught 100% online, which allows you to access the contents from anywhere and adapt the pace of study to your needs.