Thanks to this Postgraduate certificate, you will gain advanced skills in data analytics and extract useful insights to personalize the customer experience”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate certificate in Digital Marketing Data Analysis with Artificial Intelligence is designed to elevate professionals' careers to the next level. Graduates will handle tools such as data analytics to effectively address complex challenges and seize opportunities in an increasingly digitized business environment.

The university program is based on a 100% online methodology, which will allow students to combine their studies with the rest of their daily activities. In this way, they will be able to plan their timetables and evaluation schedules individually, without having to travel to an on-site educational center.

The academic itinerary incorporates the analysis of real cases and the resolution of complex situations in simulated learning environments to bring you closer to the reality of your profession”

Syllabus

Under a theoretical-practical approach, the Postgraduate certificate in Digital Marketing Data Analysis with Artificial Intelligence will help professionals develop critical thinking and problem-solving skills. In this way, they will be able to address complex challenges in data analysis in an optimal way. Therefore, the didactic content is oriented to favor the development of competencies that optimize decision making through informed information.

During this program, students will have access to a virtual platform where they will find a multitude of educational resources to strengthen their knowledge in a dynamic way. These include explanatory videos, interactive summaries of each topic and specialized readings. All these materials have been developed by the teaching staff, so they will be fully applicable in the business context.

The curriculum will delve into the use of advanced techniques such as Data Mining or Machine Learning, so that graduates can get the most out of their data. In line with this, it will delve into how Artificial Intelligence can be used for tasks such as brand sentiment analysis, predicting the results of advertising campaigns or optimizing customer experiences.

Undoubtedly, an academic experience that will prepare students to achieve excellence in the field of Digital Marketing. 
This Postgraduate certificate is developed over 6 weeks and is structured into 1 module:

Module 1. Analyzing Digital Marketing Data with Artificial Intelligence

Where, When and How is it Taught?

TECH offers the possibility to develop this Postgraduate certificate in Digital Marketing Data Analysis with Artificial Intelligence completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Analyzing Digital Marketing Data with Artificial Intelligence

1.1. Artificial Intelligence in Data Analysis for Marketing with Google Analytics

1.1.1. Advanced Audience Segmentation
1.1.2. Predictive Trend Analysis using Artificial Intelligence
1.1.3. Price Optimization using Artificial Intelligence Tools

1.2. Automated Processing and Analysis of Large Data Volumes with RapidMiner

1.2.1. Brand Sentiment Analysis
1.2.2. Marketing Campaign Optimization
1.2.3. Personalization of Content and Messages with Artificial Intelligence Tools

1.3. Detection of Hidden Patterns and Trends in Marketing Data

1.3.1. Detection of Behavioral Patterns
1.3.2. Trend Detection using Artificial Intelligence
1.3.3. Marketing Attribution Analysis

1.4. Data-Driven Insights and Recommendations Generation with Data Robot

1.4.1. Predictive Analytics Thanks to Artificial Intelligence
1.4.2. Advanced Audience Segmentation
1.4.3. Personalized Recommendations

1.5. Artificial Intelligence in Predictive Analytics for Marketing with Sisense

1.5.1. Price and Offer Optimization
1.5.2. Artificial Intelligence Sentiment and Opinion Analysis
1.5.3. Automation of Reports and Analysis

1.6. Prediction of Campaign Results and Conversions

1.6.1. Anomaly Detection
1.6.2. Customer Experience Optimization
1.6.3. Impact Analysis and Attribution

1.7. Risk and Opportunity Analysis in Marketing Strategies

1.7.1. Predictive Analysis in Market Trends
1.7.2. Evaluation of Competence
1.7.3. Reputational Risk Analysis

1.8. Sales and Product Demand Forecasting with ThoughtSpot

1.8.1. Return on Investment (ROI) Optimization
1.8.2. Compliance Risk Analysis
1.8.3. Innovation Opportunities

1.9.  Artificial Intelligence and Social Media Analytics with Brandwatch

1.9.1. Market Niches and their Analysis with Artificial Intelligence
1.9.2. Monitoring Emerging Trends

1.10.  Sentiment and Emotion Analysis on Social Media with Clarabridge

1.10.1. Identification of Influencers and Opinion Leaders
1.10.2. Brand Reputation Monitoring and Crisis Detection

You will use state-of-the-art Artificial Intelligence techniques to plan, execute and optimize your advertising campaigns”