Enhance customer service through the Copywriting techniques you will acquire with this Postgraduate certificate″

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education. 

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia" 

The syllabus of this Postgraduate certificate in Copywriting for Customer Service is designed to enhance the professionals ability to effectively increase sales and interaction with consumers. To achieve this, it provides a theoretical and practical approach in the curriculum that will empower graduates to excel in content creation, handling complaints, or delivering presentations to companies or investors.

Enhance your customer service with the knowledge acquired over these 6 weeks″

Syllabus

This academic itinerary provides students with essential knowledge to enhance persuasion in Copywriting, the significant role of emotional language, and how to apply these techniques to increase sales in any business.

It also offers an education that deepens the main strategies used for customer response to various inquiries, complaints, or issues, as well as improving internal communication. To achieve this, professionals will have access to numerous multimedia educational materials, supplementary readings, and successful case studies that will enable them to integrate these skills into their daily work.

Moreover, TECH Relearning system, based on continuous repetition throughout this university program, will help students reduce their study hours and progress more naturally through the program. This pedagogical approach is much more effective than traditional methods.

It is an excellent opportunity for growth in this field through a certificate that offers advanced, high-quality content and flexibility to accommodate the most demanding daily responsibilities. It is an ideal choice for those seeking to balance their busy schedules with an innovative Postgraduate certificate.

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module:

Module 1. Sales, Customer Service and Copywriting

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate certificate in Copywriting for Customer Service completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Sales, Customer Service and Copywriting

1.1. Persuasion in Copywriting to Increase Sales

1.1.1. Why it is important to use persuasion in Copywriting
1.1.2. Basic principles of persuasion and how it is applied in Copywriting
1.1.3. Difference between persuading, influencing, and manipulating
1.1.4. Analysis of a reference author

1.2. Customer needs and desires in persuasion

1.2.1. Persuasion techniques, emotional and benefit language
1.2.2. Their applications
1.2.3. Why it is important to use customer needs and desires in Copywriting
1.2.4. Identifying customer desires

1.3. The role of benefit language in Copywriting in persuasion

1.3.1. Why it is important to use benefit language in Copywriting
1.3.2. Identifying the benefits of the product or service
1.3.3. Using benefit language in Copywriting and increase sales
1.3.4. How to use customer testimonials to increase trust

1.4. The role of benefit language in Copywriting

1.4.1. Why emotional language is important in Copywriting
1.4.2. Identify Customer Emotions
1.4.3. How to use emotional language to persuade and increase sales
1.4.4. Emotions most commonly used in Copywriting for sales

1.5. Copywriting to increase sales: authority and trust

1.5.1. How to use Copywriting to build authority in your sales
1.5.2. Building authority in Copywriting through demonstration and experience
1.5.3. Building trust in Copywriting through transparency and honesty
1.5.4. Reasons why trust is important in Copywriting

1.6. How to improve your customer service with Copywriting

1.6.1. How and why to welcome the customer using Copywriting
1.6.2. Communication of incidents affecting the customer
1.6.3. Handling payment claims and other administrative matters
1.6.4. Structure of customer communications using Copywriting

1.7. Basic structures for responding quickly to complicated situations

1.7.1. When we have to say NO to a customer
1.7.2. When we have to apologize
1.7.3. When we have to deliver bad news
1.7.4. A real case

1.8. Copy in internal communication

1.8.1. The importance of internal communication: attention to internal audiences
1.8.2. Email communications
1.8.3. Communications on a visual board
1.8.4. Formal communications: contract signing or contract termination

1.9. B2B or investor company presentations

1.9.1. What is the elevator pitch
1.9.2. How to produce it
1.9.3. Preparing a company presentation
1.9.4. Creating a corporate video or company presentation

1.10. Well-implemented CRM and success stories

1.10.1. What is CRM
1.10.2. The Case of Apple
1.10.3. The Case of Amazon
1.10.4. The Case of Zara
1.10.5. The case of British Airways

You will effectively handle the most complex situations caused by customer complaints”