With TECH you will expand your Digital Marketing skills and apply its strategies in the pharmaceutical field" 

The irruption of social networks and the appearance of profiles in these environments aimed at providing health and wellness information has led the pharmaceutical industry to direct its advertising efforts to this digital environment. For this reason, it is essential that all professionals in the sector are aware of the strategies used in email marketing, content creation or technological advances in the pharmaceutical industry that have revolutionized the way to develop products and offer digital health. 

Faced with this continuous evolution, TECH has decided to develop this Postgraduate diploma that will take students in just 6 months to perform a complete update on marketing management applied to the pharmaceutical field or the most sophisticated techniques in the field of market research.  
An academic program that acquires greater dynamism thanks to multimedia resources (video summaries of each topic, videos in focus), specialized readings and case studies that can be accessed comfortably from any digital device with an Internet connection. 

Likewise, thanks to the Relearning method, based on the continuous reiteration of key concepts, the graduate will reduce the long hours of study and memorization, achieving in a short time the consolidation of the key concepts addressed. 

An excellent opportunity for progression through a flexible academic option that adapts to the needs of pharmacists and allows them to reconcile their daily activities with a quality university proposal.    

Thanks to this program you will be up to date with the advances obtained by the Pharmaceutical Industry with the application of Artificial Intelligence"

This Postgraduate diploma in Digital Marketing Applied to the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Learn more about Machine Learning used in market research and apply it to your Digital Marketing strategy"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

You will be up to date with the most effective strategies used in e-Marketing, affiliate marketing and advertising, through this 100% online degree"

You will delve into the latest trends in health digitalization through the best multimedia didactic material"

This Postgraduate diploma in Digital Marketing Applied to the Pharmaceutical Industry provides a complete study plan that comprehensively covers the strategies used in the online promotion of pharmacological products. In this sense, this academic syllabus also delves into key concepts such as online advertising, e-mail Marketing, Blockchain technology or Business Intelligence.  All this, moreover, with content that is accessible 24 hours a day, 7 days a week.  

A personalized study plan with the Relearning method, to ensure an optimal update, without spending long hours memorizing concepts"

Module 1. Marketing Management applied to the Pharmaceutical Industry 

1.1. Communication

1.1.1. Effective and efficient communication
1.1.2. Participation in events
1.1.3. Communication team
1.1.4. Internal Communication

1.2. Advertising

1.2.1. Print advertising
1.2.2. Television advertisement
1.2.3. Radio advertisement
1.2.4. Social media advertisements

1.3. Direct marketing

1.3.1. Direct mail
1.3.2. Text messages
1.3.3. Telephoning
1.3.4. Loyalty Programs 

1.4. e-Marketing

1.4.1. Marketing partners
1.4.2. Content Marketing
1.4.3. Online advertising

1.5. Market trend research

1.5.1. Technological innovations
1.5.2. Epidemiological changes
1.5.3. Access to emerging markets
1.5.4. Digitalization in health

1.6. Differentiation

1.6.1. Innovative medicines
1.6.2. Improved formulations
1.6.3. Safety approach
1.6.4. Patient support services

1.7. Advertising campaigns

1.7.1. Got Milk
1.7.2. Share a coke
1.7.3. The truth
1.7.4. Like a girl

1.8. Content creation

1.8.1. Scientific publications
1.8.2. Educational materials
1.8.3. Online content
1.8.4. Webinars

1.9. Consumer needs

1.9.1. Security/Safety
1.9.2. Efficacy
1.9.3. Quality
1.9.4. Accessibility

1.10. Consumer Behavior

1.10.1. Health problems
1.10.2. Medical influence
1.10.3. Information research
1.10.4. Previous experiences

Module 2. New technologies applied to pharmaceutical sector 

2.1. Artificial Intelligence AI

2.1.1. Drug discovery
2.1.2. Clinical Research
2.1.3. Medical analysis
2.1.4. Personalized therapy

2.2. Blockchain Technology

2.2.1. Supply Chain
2.2.2. Traceability
2.2.3. Authentication
2.2.4. Data Management

2.3. Big Data

2.3.1. Genomic data
2.3.2. Molecular data
2.3.3. Clinical data
2.3.4. Data Analysis

2.4. Digital Health

2.4.1. Mobile Applications
2.4.2. Telemedicine
2.4.3. Virtual Consultations
2.4.4. Online communities

2.5. Intelligent medical devices

2.5.1. Intelligent insulin pumps
2.5.2. Connected glucose meters
2.5.3. Intelligent inhalers
2.5.4. Cardiac monitoring devices

2.6. 3D Printing

2.6.1. Manufacture of personalized medicines
2.6.2. Drug formulation
2.6.3. Design of complex pharmaceutical forms
2.6.4. Anatomical models

2.7. Nanotechnology

2.7.1. Genetic Therapy
2.7.2. Detection of Diseases
2.7.3. Photothermal therapy
2.7.4. Regenerative nanomedicine

2.8. Robotics 

2.8.1. Production line automation
2.8.2. Drug synthesis
2.8.3. Automated pharmacy
2.8.4. Robots-Assisted Surgery

2.9. Biosensors

2.9.1. Glucose biosensors
2.9.2. PH biosensors
2.9.3. Oxygen biosensors
2.9.4. Oxygen biosensors

2.10. Augmented Reality

2.10.1. Product promotion
2.10.2. Training of professionals
2.10.3. Dosage Guide
2.10.4. Viewing medical data

Module 3. Market Research the Pharmaceutical Industry

3.1. Types of Market Research

3.1.1. Qualitative Research
3.1.2. Quantitative Research
3.1.3. Types of Collection
3.1.4. Design of Market Study

3.2. Business intelligence

3.2.1. Data Management
3.2.2. BI Tools
3.2.3. Data Extraction
3.2.4. Data upload

3.3. Demand Analysis 

3.3.1. Statistical Analysis
3.3.2. Pattern analysis
3.3.3. Segment analysis
3.3.4. Factors Analysis

3.4. Market Segmentation

3.4.1. Benefits of Segmentation. Therapy
3.4.2. Segmentation Assessment
3.4.3. Segmentation Techniques
3.4.4. Demographics Variable Analysis

3.5. Competitor research

3.5.1. Competitive structure analysis
3.5.2. Direct competitor analysis
3.5.3. Evaluation of competitive position
3.5.4. Competitive Advantages

3.6. Trend Analysis

3.6.1. Information Sources
3.6.2. Analysis Tools
3.6.3. Monitoring Trend
3.6.4. Technological Trends

3.7. Corporate Image

3.7.1. Corporate Image Benefits
3.7.2. Key elements corporate image
3.7.3. Reputation Management
3.7.4. Corporate communication

3.8. Pricing Trend

3.8.1. Price Trend Analysis
3.8.2. Price Trend Analysis Tools
3.8.3. Analysis of International Price
3.8.4. Value assessment

3.9. Market access study

3.9.1. Key Factors
3.9.2. Health Systems Analysis
3.9.3. Funding Models 
3.9.4. Pricing Strategy

3.10. Latest technological trends in market research

3.10.1. Machine Learning
3.10.2. Massive Data Analysis
3.10.3. Social Network Analytics
3.10.4. Virtual reality

Dig into consumer demands from your digital device with an Internet connection, covering aspects such as safety, efficiency, quality and accessibility"