University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
Gracias a este Postgraduate certificate potenciarás el desarrollo de una marca con las herramientas digitales más modernas”
Actualmente, vivimos en una sociedad interconectada donde la mayoría de la población está presente tanto en Internet como en las redes sociales. En consecuencia, la marca personal se ha transformado en un elemento clave para destacar entre los demás y demostrar tus conocimientos en las áreas de especialización que dominas. Para lograrlo de forma exitosa, es necesario disponer de las herramientas eficaces para gestionar y potenciar la marca.
Por este motivo, TECH dispone de un innovador programa para guiar a los egresados durante la creación de la marca. Para ello, el itinerario académico aborda una serie de estrategias creativas para diseñar contenidos publicitarios de manera eficaz. Asimismo, en el temario se define la técnica del Brand Wheel para resumir gráficamente la esencia de la marca y posicionarse en el mercado adecuadamente.
También, el plan de estudios describe factores como el claim y el slogan tanto para reforzar los mensajes como para hacerlos más comprensibles. Además, ofrece un abanico de estrategias creativas utilizadas en el ámbito de la publicidad y el marketing de captar el interés del público. En consonancia con esto, todo el itinerario académico brinda distintos modelos publicitarios de tipo psicológico con el fin de explorar las corrientes creativas del mensaje comercial.
Por otro lado, la titulación universitaria dispone de una metodología 100% online para que el estudiante complete el programa con comodidad. Solamente necesitará un dispositivo con acceso a Internet para profundizar sus conocimientos en un sector que ofrece muchas oportunidades laborales. Además, el temario se apoya en el innovador método Relearning: un sistema de enseñanza basado en la reiteración, que garantiza que los conocimientos de adquieran de manera natural y progresiva, sin el esfuerzo de memorizar.
Dominarás con excelencia las implicaciones del claim y el slogan como argumento de venta para cualquier marca”
Este Postgraduate certificate en Brand Creation contiene el programa educativo más completo y actualizado del mercado. Sus características más destacadas son:
- El desarrollo de casos prácticos presentados por expertos en Creación de Marca
- Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información actualizada y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
- Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
- Su especial hincapié en metodologías innovadoras
- Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
- La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet
Mediante TECH pondrás en marcha estrategias eficaces para llevar cabo una diferenciación de tus marcas”
El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.
Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.
El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.
Tendrás el apoyo de un cuadro docente formado por distinguidos profesionales del sector publicitario”
Conseguirás tus objetivos gracias a las herramientas didácticas de TECH, entre las que destacan vídeos explicativos y resúmenes interactivos”
Why study at TECH?
TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.
Study at the world's largest online university and guarantee your professional success. The future starts at TECH”
The world’s best online university according to FORBES
The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”
A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.
The most complete study plans on the university scene
TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.
TECH offers the most comprehensive and intensive study plans on the current university scene.
A world-class teaching staff
TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.
Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.
A unique learning method
TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.
TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.
The world's largest online university
TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.
TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.
Google Premier Partner
The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.
Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.
The official online university of the NBA
TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.
TECH has been selected by the NBA, the world's top basketball league, as its official online university.
The top-rated university by its students
Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”
TECH is the world’s top-rated university by its students.
Leaders in employability
TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.
99% of TECH graduates find a job within a year of completing their studies.
Postgraduate Certificate in Brand Creation
In a world where competition is fierce, branding has become an essential part of any successful business strategy. If you are looking for a program that will provide you with the necessary tools to perform in this field, you've come to the right place. At TECH Global University you will find the Postgraduate Certificate in Brand Creation that will help you achieve your goals. Our program will provide you with the necessary tools and knowledge to develop solid and memorable brands that stand out in the market. Through an innovative curriculum and a 100% online methodology, you will explore the fundamentals of branding, from visual identity to brand storytelling and positioning strategy. You will gain a complete understanding of how to build and manage a brand effectively. In addition, you will learn how to develop creative concepts that resonate with your audience and generate an emotional connection with your brand.
Learn about how to develop creative concepts that resonate with your audience and generate an emotional connection with your brand.
Learn about branding
With this Postgraduate Certificate, you'll be prepared for a variety of roles in marketing, advertising, graphic design and brand management. You'll be able to work in advertising agencies, corporate marketing departments, design firms and more. Here, we'll provide you with the tools and techniques you need to design visual identities, develop branded content and execute successful marketing campaigns. You will learn how to manage and maintain brand consistency over time. This includes brand maintenance strategies, crisis management and adapting to market changes. You will also learn an innovative methodology, including practical exercises and case studies, where you will apply your knowledge to real-world situations. You will develop practical skills that are highly valued in the branding industry. From this, you will be ready to develop powerful and meaningful brands that stand out in the marketplace. enroll now, together, we will take your creativity and vision to new levels and build brands that will last in the audience's memory!