Description

You will learn how to use the most effective marketing methods and tools to attract the user's attention. Implementing the right business model that makes your product profitable" 

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Most of the most successful games are free versions, which millions of people can access for their complete entertainment, without any investment from the user, other than the console or the device used for it and its internet connection. Some even offer support to their players through worldwide tournaments where they award great prizes. Such as the case of League of Legends. So how is it possible for these large projects to be maintained? 

Behind all this design there is a strategy to make the project a profitable business. Develop an efficient marketing plan, events, promotions, manage the right Pitches. Know the importance of branding within the video game industry and know how to apply it successfully, as well as identify which prototype is the best for each type of product. 

With this postgraduate certificate the student will be able to master all the key points to follow for the sale of a gamified prototype and will manage all the procedures for raising capital for the development of new and successful products. The virtual campus includes meeting rooms, forums, private chats with trained personnel so that the professional always feels accompanied. You will also be able to download the material for consultation whenever you need it. 

With the ease of being able to study from wherever, whenever and however you want, since TECH's study system is completely online and under the Relearning methodology. Allowing an agile learning and memorization of the concepts and practical cases presented. Determining 6 weeks or 150 hours for this program. 

It delves into the different possibilities of raising capital for the development of new and successful products. Learn from the basics the concept of investment" 

This postgraduate certificate in Business Models in Gamification contains the most complete and up-to-date educational program on the market. Its most notable features are:

  • The development of case studies presented by experts in Gamification in Video Games
  • The graphic, schematic, and eminently practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Its special emphasis on the importance of visuals in videogames
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
  • Content that is accessible from any fixed or portable device with an Internet connection

Widely know the importance of branding within the video game industry. Apply the right principles in your projects to achieve success" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide professionals with situated and contextual learning, i.e., a simulated environment that will provide immersive training, designed for training oneself in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, you will be assisted by an innovative interactive video system developed by renowned experts with extensive experience in personal training. 

With this postgraduate certificate you will master the right Pitch to publicize your gamified product"

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TECH offers you the studio system that best suits your needs"

Objectives

Within this program, general and specific objectives have been highlighted that address in detail what the professional will achieve after this training. To be able to handle all the information, methods and tools for the sale and business of gamified video games, is the objective of this postgraduate certificate. For this purpose, the teaching team chose the most up-to-date and specific content, available in various formats on the virtual campus. 

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With this postgraduate certificate you will obtain the necessary keys to stand out in a highly competitive industry" 

General Objectives

  • Master in depth the field of gamification, its development and expansion
  • Explore the behavior of the business and sales world
  • Analyze all the variables of video games and their industry
  • Professionalize the theoretical bases of gamification applied in each field of specialization 
  • Achieve autonomy in the development of videogames and their specializations

Specific Objectives

  • Knowledge of the industry's business models and its characters
  • Analyze the importance of branding and its successful application
  • Delve into ways to raise capital for new product development
  • Identify the right prototype for each product type
  • Understand the keys to selling a prototype
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Being able to apply the right business model to the designed prototype is for true experts. Start your training now" 

Postgraduate Certificate in Business Models in Gamification.

Business models in gamification are different ways to monetize the application of gamification techniques. Gamification is used to improve the user experience and increase their engagement with a particular brand, product or service. Business models in gamification allow companies to earn money while enjoying the benefits that gamification brings.

Most common business models in gamification.

Direct monetization: In this model, companies charge users for accessing the gamification platform. This model is commonly used in online learning platforms, where users can pay to have access to educational games.

Advertising: In this model, companies earn money by including advertisements in gamification games. Ads can be customized and targeted to users' interests for better results.

Freemium model: In this model, a free version of the gamification game or app is offered, but there is a charge for access to additional features. Companies can make money by offering paid upgrades that include advanced features not available in the free version.

Cross-selling: In this model, companies use gamification to encourage the purchase of related products or services. An example of this can be a game that rewards the user with a discount on the purchase of a product after earning a certain amount of points.

Brand sponsorship: In this model, companies earn money by including brands in gamification games. Companies pay to appear in the games and get more reach for their brand.

Gamification business models seek to monetize the use of gamification techniques to enhance the user experience. Some of the most common models include direct monetization, advertising, Freemium model, cross-selling and brand sponsorship. Using business models in gamification can help companies generate revenue and increase user engagement with the brand.