A 100% online program that will provide you with the main bases of Cosmetic Marketing for the promotion of dermatological products"

The importance of Marketing for Medicine lies in the advertising processes to make one product more striking than another. Their efficacy and quality are not under discussion, however, the marketing processes they go through define to a great extent their success among the public. For this reason, the main function of the medical professional in these particular cases is to select the best dermatological products for their commercialization and distribution.  

Companies dedicated to the commercialization of dermatological products such as L'Oréal or Estée Lauder have within their catalogs products dedicated to facial care, which contain medical endorsement for lower-impact treatments, as well as for skin care. That is why TECH is offering this program in Cosmetic Marketing so that the health professional dedicated to this field can expose the strengths of the product for its subsequent sale.  

This is a program that seeks to adapt the knowledge of sales to the medical sector for the marketing and distribution of cosmetic products. It is an innovative option for the professional who wants to know more about the Marketing of large companies dedicated to the medical service, delving into the strategic vision to take into account, distribution channels or analysis of the target customer.  

The 100% online program will have fully downloadable teaching material, which will allow the medical professional to study whenever they wish from any mobile device. Another advantage of this postgraduate certificate is that the physician can organize their development in the way that best suits them, based on their availability and customizing their own study time.

Get into Cosmetic Marketing and perfect your promotional skills on the best skin care products"   

This postgraduate certificate in Cosmetic Marketing contains the most complete and up-to-date scientific program on the market. The most important features include:  

• Practical cases presented by experts in Cosmetic Science and Technology 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for
  professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Identify the most in-demand cosmetics in the medical sector and delve into its commercial process, knowing all the keys of its successful commercialization"  

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.    

This program is specially made for you, you will update your knowledge about the advertising process behind a cosmetic product"

You will be able to study whenever you want, accessing the virtual campus from any mobile device with internet connection"

The main objective of this program in Cosmetic Marketing is to present the medical professional with the knowledge and tools necessary for the marketing and promotion of skin care products This is done in order to create medical strategies that perfectly complement the positioning process within the cosmetic industry, from their own theoretical-practical knowledge to the search for companies in charge of the health sector that sell these products.  

Learn the best marketing technique to position your cosmetic product more effectively in the market"

General objectives

• Analyze the and Categories markets 
• Establish quantitative and qualitative objectives 
• To propose strategies 
• Develop and execute an action plan 
• Establish KPIs and measure results 

Specific objectives

• Generate growth opportunities 
• Propose tools, actions and strategic levers 
• Estimate sales units and investment 
• Present brand plans 
• Build a brand 
• Communicate differentiation and added value 

Would you like to master key measurement techniques in Marketing? With this course you achieve it in less than 6 weeks"