Introduction to the Program

Un programa exhaustivo y 100% online, exclusivo de TECH y con una perspectiva internacional respaldada por nuestra afiliación con Academy of Marketing Science (AMS)”

curso marketing comunicacion institucional

El contenido del programa en Marketing y Comunicación Institucional   está pensado para favorecer el desarrollo de las competencias profesionales del periodista que permitan la toma de decisiones con un mayor rigor en entornos inciertos. 

A lo largo de este programa educativo, el periodista analizará multitud de casos prácticos mediante el trabajo individual y en equipo. Se trata, por tanto, de una auténtica inmersión en situaciones reales referentes al área del marketing y la comunicación institucional. Este Curso trata en profundidad la comunicación y el marketing institucional, y está diseñado para capacitar a profesionales de la comunicación que quieran profundizar en cómo gestionar estos procesos con éxito y desde una perspectiva estratégica.  

Un plan creado para favorecer al alumno, enfocado en su mejora profesional y que le prepara para alcanzar la excelencia en el ámbito de la comunicación y el marketing institucional. Un programa que entiende las necesidades académicas del alumno y que las suple a través de un contenido innovador basado en las últimas tendencias y apoyado por la mejor metodología educativa. Además, al cursarse en un formato 100% online, permite al estudiante dirigir completamente sus horas de estudio, sin necesidad de desplazarse a ningún centro educativo. Por otro lado, este itinerario académico cuenta con un Director Invitado Internacional de elevado prestigio y capacitado con una vasta experiencia profesional en el ámbito de la Comunicación Política y Corporativa. Este experto será el encargado de desarrollar una exclusiva y rigurosa Masterclass que se integrará de manera cabal con el temario de este programa.  

Asimismo, gracias a que TECH Global University es miembro de la Academy of Marketing Science (AMS), el profesional contará con materiales especializados, guías y ejercicios avanzados para la práctica en este sector. Además, podrá asistir a eventos académicos, recibir descuentos en publicaciones y conectarse con una amplia red internacional de destacados investigadores, reforzando el conocimiento en este campo.

El Director Invitado Internacional de este programa posee una amplísima experiencia en el mundo del marketing y la Comunicación Institucional” 

Este Postgraduate certificate en Institutional Marketing and Communication contiene el programa académico más completo y actualizado del mercado. Las características más destacadas de la capacitación son: 

  • El desarrollo de casos prácticos presentados por expertos en Periodismo y Comunicación Institucional
  • Sus contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos, recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Las novedades sobre el mundo del Periodismo y la comunicación
  • Los ejercicios prácticos donde se realiza un proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras en comunicación institucional
  • El sistema interactivo de aprendizaje basado en algoritmos para la toma de decisiones sobre las situaciones planteadas en periodismo y Comunicación Digital
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Un programa pensado en ti, enfocado en tus necesidades y diseñado en base a la excelencia académica” 

El programa incluye, en su cuadro docente, a profesionales pertenecientes al ámbito del Periodismo y la comunicación, que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un aprendizaje inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen. Para ello, el profesional contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos en el campo del Periodismo Judicial y con gran experiencia.

Aprende las fórmulas más novedosas para trabajar en comunicación institucional y conviértete en un profesional de prestigio” 

diplomado marketing comunicacion institucional

La Comunicación Institucional está en auge. Aprende a intervenir en este apasionante campo con este Postgraduate certificate de TECH"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

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Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Institutional Marketing and Communication

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In a highly competitive and digitized world, marketing and communication are fundamental to the success of any institution. At TECH Global University, we offer you the opportunity to specialize in Institutional Marketing and Communication through our Postgraduate Certificate, designed to enhance your skills and knowledge in this strategic area. Our course is taught online, which gives you the freedom to learn from anywhere and adapt your schedule to your personal and professional commitments. Online classes allow you to interact with leading professionals in the field of marketing and communication, who will share their knowledge and experiences through live sessions and discussion forums. This interaction gives you the opportunity to expand your network and gain valuable insights into the most effective trends and strategies in today's world of marketing and communication.

Develop your skills in institutional communication

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In our IInstitutional Marketing and Communication, you'll gain in-depth knowledge of marketing fundamentals, market research, strategic planning, brand management and effective communication. You will learn to design and execute marketing strategies tailored to the needs and objectives of institutions, using digital and traditional tools to reach the target audience. You will also explore the latest trends in institutional communication, including reputation management, public relations, content marketing and the use of social media. Our practical approach will allow you to develop real-world skills through projects and case studies that will challenge you to analyze, plan and execute effective marketing and communication strategies. With TECH Global University's Institutional Marketing and Communication, you will be prepared to excel in the field of marketing and communication, boosting the growth and reputation of institutions in a highly competitive environment. enroll today and take a step forward in your professional career!