Possess transversal and specific skills required to successfully face the reality of cultural journalism in different fields”

The various changes in the Audiovisual Industry have occurred at a dizzying pace, feeding on social, economic and cultural movements around the world. For this reason, to be considered an expert in this sector, you will need a set of broad but specific skills in the different areas and contexts of the audiovisual sector. 

For this reason, the objective of this program is clear: to provide students with the tools required to organize and manage the processes of the different work areas involved in an Audiovisual Production. With this approach in mind, we will begin by covering the concepts of industry and culture, studying cultural journalism and the way it works.   

First, the technical part will be focused on project development from theoretical and practical points of view and will take the student through a journey from the idea to the staging. This approach will give you the theoretical knowledge and practical application skills that will be needed throughout the course in the different units In this way, everything you will learn will be converted into real working skills that will allow you to boost your capacity intensively. Thus, the future graduate will understand the structure of the Audiovisual System and the way in which the production of this type of content contemplates its financing and its investment valuation in terms of costs and benefits.  

Another relevant aspect refers more directly to the most creative part of the sector. For this reason, the bases that determine the direction of actors in Fiction and the creation of narrative discourse will be established. This data will allow you to make further progress towards understanding the cultural industry and the new communication models that are currently being developed. In this sense, an in-depth knowledge of the new genres and formats being used in TV is indispensable. A domain that will give you the necessary perspective to position it in your own way and reach your target audience. 

Furthermore, all the content is available online and provides students with the opportunity to study comfortably and easily, wherever and whenever they want. All they need is a device with an Internet connection to take their career one step further. A modality that is in keeping with the current times with all the guarantees to help the student establish themselves in a sector that is experiencing great demand. 

Know, understand and identify the new topics of journalism, culture and web 3.0 and position yourself as a highly skilled professional"

This MBA in Audiovisual Business Management offers you the characteristics of a program of outstanding scientific, teaching and technological quality.  These are some of its most notable features:  A large number of case studies presented by experts.

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is available from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

Learn the basics of how the Audiovisual System works with a 100% online program"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication, understanding the main ideas, relating concepts and elements"

It delves into the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed"

TECH accompanies its students to develop a better version of themselves, allowing them access to the most up to date and complete information on the market, focusing on achieving a global impulse to the development of students, not only in the academic field, in which we set the highest quality standards, but also in the personal field. In this way, the program focused on the MBA in Audiovisual Business Management, has the purpose of expanding the student's previous information on the field of Journalism and the Audiovisual Industry, learning to perform certain functions in this field.  

Meet your professional goals and efficiently learn the use of technological tools in the audiovisual process" 

General Objectives

• Broaden the knowledge and information to the student with a higher level of study in the field of journalism, although, more specifically within the field of management of the Audiovisual Industry
• Learn how to perform functions in this field in a specialized and professional environment

Specific Objectives 

Module 1. Cultural Journalism  

• Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
• In-depth knowledge of Digital Communication and Cultural Journalism
• Know how to identify, create and develop stories with the different points that encompass it, marked by rigor and personal branding
• Know and develop the essential guidelines for documentation in cultural journalism
• Know, understand and identify the new themes of Journalism, Culture and Web 3.0
• Learn about the use of social networks in cultural journalism and journalistic genres
• Know how to make use of information through social networks and develop a communication plan
• Develop specific content within cultural journalism in terms of positioning

Module 2. Theory and Techniques for Performance  

• Know the working environment of the production team: technological means, technical routines and human resources. Figure of the filmmaker in professional contexts: competencies and responsibilities
• Know the creative path of the idea, from the script to the product on screen
• Learning the basics of staging elements
• Be able to analyze and foresee the necessary means from a sequence
• Acquire the ability to plan narrative and documentary sequences according to the available means
• Know the basic techniques of production  
• Identify and properly use technological tools in the different phases of the audiovisual process
• Learn to put into practice the fundamental elements and processes of Audiovisual Storytelling
• Know the characteristics, uses and needs of Multi-Camera Audiovisual Projects
• Be able to move television programs from the set to the screen
• Understand the needs and advantages of teamwork in Multi-Camera Audiovisual Projects

Module 3. Structure of the Audiovisual System    

• Know the basics of how the Audiovisual System works (set fundamental contents, know the authors / texts worked on in each unit)
• Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication (understanding the main ideas, relating concepts and elements)
• Study, in depth, the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed 
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Identify current issues and debates concerning the audiovisual system

Module 4. Audiovisual Production   

• Learn about the historical origins of audiovisual production and its evolution in contemporary society
• Identify the theoretical concepts that define the production processes of audiovisual works 
• Knowledge of the legal framework and legislation governing the audiovisual production sector and its repercussions on the different production formats
• Be able to identify the production design of an audiovisual work based on the analysis of its financing sources
• Identify the different items in the budget of an audiovisual work
• Point out production decisions from the final copy of an audiovisual production
• Define ways of exploitation and commercialization of audiovisual productions
• Identify and classify the human teams and technical means appropriate and necessary for each phase of the project: pre-production, recording/filming, post-production
• Controlling the depreciation process of Audiovisual Productions

Module 5. Fiction Production and Acting Direction      

• Provide the student with the theoretical and technical foundations, as well as the instrumental skills to face, from a narrative and aesthetic point of view, the production of audiovisual fiction, in different media and technologies
• Study the processes of creation, production and post-production of audiovisual works (cinema, television), as well as the basic elements of narration (image and sound)
• Adequately handle the theoretical models of narrative construction, the mechanisms involved in the creation of stories and their articulation through staging, editing and post-production
• Know the integral staging of audiovisual productions for film and television, taking responsibility for the direction of actors and adjusting to the script, work plan or previous budget
• Be capable and skilled in film directing/filmmaking according to a schedule, script and shooting plan
• Relate cinema to other pictorial arts such as photography and painting
• Analyze the differences between directing for theater and for film in order to understand the particularities of the languages
• Know the interpretative methods and their origin in order to make actor-director communication more fluid

Module 6. Cultural Industries and New Communication Business Models  

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and sociocultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 7. Management and Promotion of Audiovisual Products  

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
• Identifying the different audiovisual exhibition windows and monitoring amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

Module 8. Television Genres, Formats and Programming    

• Know the concept of genre as applied to fiction production and television entertainment 
• Distinguish and interpret the various genres of fiction production and television entertainment and their evolution over time
• Have the capacity for cultural, social and economic analysis of television genres as the backbone of audiovisual creation and consumption practices
• Know the modifications and hybridizations that occur in television genres in the context of contemporary television
• Recognize the different formats in the context of the current television panorama
• Identify the keys to a format, its structure, operation and impact factors
• Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective
• Know the theoretical keys and the professional, social and cultural context of television programs, with special attention to television programs in the Spanish television model
• Know the main techniques and processes of programs in generalist television
• Be able to understand and critically analyze the processes of the television offer, its evolution and current reality, in relation to the phenomenon of reception and the social and cultural contexts in which it is produced

Module 9. Audiovisual Advertising  

• Know, at a theoretical level, the research trends dedicated to audiovisual reception
• Identify the differences between the different approaches to the study of audiovisual reception and the current state of the art
• Understand the functioning of social networks as a fundamental part of today's audiovisual environment
• Understanding the links between audience and content
• Understand the transformations resulting from digitalization

Module 10. Television Scriptwriting: Programs and Fiction

• Understand the creative and industrial process in the development of a fiction script for television
• Identify the different genres of television programs in order to determine the scripting techniques they require
• Know the different tools available to a television scriptwriter
• Learn how a television program format is related to its writing techniques
• Understand the basics of the dynamics of a television program format
• Gain an overview of international franchises of TV program formats
• Use a critical point of view when analyzing the various genres and formats of television programs based on their scripts
• Know the ways to present a draft script for a TV series

A unique specialization program that will allow you to acquire advanced training in this field"