Introduction to the Program

Gracias a este Postgraduate certificate 100% online, te especializarás en el Digital Marketing Data Analysis with Artificial Intelligence, potencia la eficacia de tus campañas el crecimiento sostenible de tu empresa”

La capacidad de la Inteligencia Artificial para procesar grandes volúmenes de datos en tiempo real permite a los especialistas en Marketing identificar patrones y tendencias con mayor precisión, lo que conduce a una comprensión más profunda del comportamiento del consumidor. Esto, a su vez, facilita la personalización de las estrategias y la segmentación de audiencias de manera más efectiva, optimizando así el retorno de la inversión publicitaria y mejorando la experiencia del cliente. 

Así nace este Postgraduate certificate, una inmersión profunda en las herramientas y técnicas fundamentales para desentrañar los secretos ocultos dentro de los datos del Marketing Digital. De esta forma, los egresados detectarán patrones y tendencias sutiles, realizando análisis de sentimiento de marca para comprender mejor la percepción del público hacia las campañas y productos. 

Además, este programa académico se centrará en el análisis de riesgos y oportunidades en estrategias de Marketing, utilizando herramientas de análisis predictivo para evaluar tendencias del mercado y la competencia. Los estudiantes también serán capaces de anticipar cambios en el panorama comercial y de adaptar estrategias de manera proactiva para maximizar el impacto de las campañas.  

Asimismo, se explorará el uso de la Inteligencia Artificial y de la analítica de redes sociales con herramientas como Brandwatch, identificando nichos de mercado, monitoreando tendencias emergentes y realizando análisis de sentimientos en tiempo real. Todo ello proporcionará al alumnado una visión integral del panorama digital actual. 

Así, este programa de educación en línea se compromete a ofrecer acceso sin restricciones, desde cualquier lugar y en cualquier momento. Con un dispositivo electrónico y conexión a Internet, los profesionales podrán disponer de todos los recursos necesarios para concluir el curso con éxito. Igualmente, la titulación se sustenta en la metodología Relearning, la cual se enfoca en la repetición de conceptos fundamentales para facilitar una comprensión y asimilación más efectivas del contenido.

¡Matricúlate ahora y aprovéchate de todos los beneficios de la Inteligencia Artificial! Serás capaz de automatizar tareas repetitivas y proporcionar recomendaciones inteligentes para mejorar tus campañas de Marketing”

Este Postgraduate certificate en Digital Marketing Data Analysis with Artificial Intelligence contiene el programa educativo más completo y actualizado del mercado. Sus características más destacadas son: 

  • El desarrollo de casos prácticos presentados por expertos en Análisis de Datos de Marketing Digital con Inteligencia Artificial
  • Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje 
  • Su especial hincapié en metodologías innovadoras 
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Adquirirás conocimientos avanzados para detectar patrones y tendencias, ocultas en los datos de Marketing, y realizarás análisis de sentimiento de la marca para comprender a fondo la percepción del público”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio. 

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales. 

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Con un enfoque práctico y orientado a resultados, este Postgraduate certificate te equipará con las habilidades necesarias para enfrentar los desafíos del Marketing Digital moderno con confianza y competencia”

A través del análisis predictivo, podrás anticipar resultados de campañas y conversiones, identificar anomalías y optimizar la experiencia del cliente. ¿A qué esperas para matricularte?”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Digital Marketing Data Analysis with Artificial Intelligence

In the world of digital marketing, data analysis is critical to understanding consumer behavior and making informed strategic decisions. With the Postgraduate Certificate in Digital Marketing Data Analytics with Artificial Intelligence created by TECH Global University, you will master the skills needed to interpret large data sets and make the most of AI technologies to improve the performance of your marketing campaigns. Through this program, taught in online mode, you will delve into the basics of data analysis in the context of digital marketing. You will learn about the importance of collecting and cleaning data, defining KPIs (Key Performance Indicators) and interpreting results to optimize marketing strategies. In addition, you will explore a variety of data analysis tools and techniques used in digital marketing. From Google Analytics, to data visualization platforms and data mining software, you will discover how to use these tools to extract valuable information about the performance of your campaigns and consumer behavior.

Learn about digital marketing data analytics with AI

With this innovative program, created by experts, you will develop specialized skills that will enable you to interpret large volumes of data and use artificial intelligence to make informed strategic decisions that drive the success of your marketing campaigns. As you progress through the curriculum, you'll discover how AI is transforming digital marketing. You'll learn about machine learning algorithms used to predict trends, segment audiences, personalize content, and optimize online advertising strategies. In addition, you will learn how to use data analytics to optimize your digital marketing campaigns and maximize your return on investment (ROI). Finally, you will explore how to use data analytics to personalize the customer experience and improve retention. You will learn how to segment audiences, deliver relevant content and create personalized experiences that foster customer loyalty and generate conversions. If you want to learn more, join us and become a data analytics expert in the exciting world of digital marketing.