Syllabus

This university program has been designed to meet the needs of Digital Marketing professionals. It is offered in an online format that allows freedom of choice of time and place of study. It also lasts six weeks and offers a unique and motivating learning experience that lays the essential foundations to excel in the Customer Experience field. In addition, the flexible and accessible structure of the degree program allows specialists to adapt their academic resources to their schedules and work responsibilities.

With this Postgraduate certificate you will deepen in the application of new technologies to physical purchasing processes. Enroll now”

Syllabus

The Postgraduate certificate in Shopping Experience aims to improve the ability to analyze and make efficient decisions in the field of Consumer Experience, from acquisition to after-sales support.

Over the course of six weeks, key competencies such as the buying process and the sales cycle, excellence in customer service and after-sales service, technological application in physical stores, and emotional and sensory marketing, among other topics, will be covered. The curriculum seeks to train leaders capable of leading high-performance teams in the digital sector and to acquire skills in decision-making and project management from a strategic, technological and innovative perspective.

The Postgraduate certificate is adapted to the academic needs of each student by offering the didactic materials in various multimedia and textual formats, which guarantees a personalized and efficient learning experience. In addition, leadership and teamwork are encouraged to develop skills from a strategic and technological perspective.

In conclusion, the program seeks to update and expand the competencies of professionals in the digital sector with an innovative perspective and solid academic training, which will allow them to develop their management skills and acquire practical knowledge to apply in their work environment.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Shopping Experience

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Shopping Experience completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Shopping Experience

1.1. Shopping Experience

1.1.1. Shopping Experience
1.1.2. Generation of experiences as a way of differentiation
1.1.3. Keys to understanding the Shopping Experience

1.2. The buying process and sales cycle

1.2.1. Consumer psychology in the purchase decision making process
1.2.2. The sales cycle. Keys to optimize the sales process
1.2.3. The market and buying patterns

1.3. Excellence in customer service and after-sales service

1.3.1. Customer Service and After Sales Service
1.3.2. Omnichannel customer service
1.3.3. Effective customer communication techniques
1.3.4. Influence of store personnel on the shopping experience

1.4. User Experience Personalization

1.4.1. Personalization of the user experience. Relevance
1.4.2. Influence of personalization on purchase decision making
1.4.3. Personalization in physical customer service

1.5. Customer experience design in the physical store

1.5.1. Store layout design to enhance the customer experience
1.5.2. Using the senses to generate positive emotions in the consumer
1.5.3. Strategies to improve the physical store experience

1.6. In-store technology

1.6.1. Interactive displays in physical stores
1.6.2. Geotargeting: Use of beacons to personalize the shopping experience
1.6.3. Data analysis to improve the shopping experience

1.7. Emotional marketing in the shopping experience

1.7.1. Emotions in the purchase decision making process. Influence
1.7.2. Design of emotional marketing strategies
1.7.3. Use of Storytelling in the shopping experience

1.8. Sensory marketing in the shopping experience

1.8.1. Marketing sensorial. Relevance
1.8.2. Sensory marketing techniques:

1.8.2.1. The senses, generators of positive emotions in the consumer

1.8.3. Trends in sensory marketing. Future

1.9. Shopping Experience Evaluation

1.9.1. Metrics
1.9.2. Collection of customer feedback
1.9.3. Actions and techniques for evaluating the physical store experience

1.10. Creating a memorable shopping experience

1.10.1. Creating a memorable shopping experience
1.10.2. Retail trends
1.10.3. Accesible Shopping Experience

An enriching program that will give you the keys to focus on creating a memorable Shopping Experience in an increasingly competitive marketplace”

Teaching Objectives

The main objective of this university program is to empower professionals with the skills and knowledge necessary to design and implement an exceptional Shopping Experience in any company. Students will learn to identify user needs and expectations, design innovative and customized solutions, measure customer satisfaction and implement strategies to continuously improve the Shopping Experience. In this way, they will be prepared to play key roles in the Shopping Experience and contribute to the success of the companies in which they work.

You will be able to design an effective and quality customer satisfaction governance model, all under the umbrella of emotional marketing”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Shopping Experience will enable students to:

  1. Establish work methodologies that streamline and encourage creativity and continuous improvement
  2. Define the fundamentals for implementing a CX project
  3. Design an effective, multi-role, decision-oriented customer satisfaction governance model
  4. Identify the best customer experience KPI based on the nature of the company
  5. Using emotional marketing and storytelling to create a memorable shopping experience
  6. Analyze the impact of technology on the shopping experience and how to use it to improve customer interaction in the physical store

Postgraduate Certificate in Shopping Experience

The shopping experience has become a key factor in today's consumer purchasing decision. Increasingly, consumers are looking for a unique and satisfying shopping experience that gives them not only a quality product or service, but also a positive experience. At TECH Global University we have developed aPostgraduate Certificate in Shopping Experience to train professionals in the design and management of exceptional shopping experiences. In this course, participants will learn about the different elements that influence the shopping experience, including the identification of customer needs, the creation of attractive environments, the optimization of customer service and the implementation of loyalty strategies. In addition, topics such as data analysis for continuous improvement of the shopping experience and the integration of innovative technologies into the shopping process will be addressed.

The TECH Postgraduate Certificate focuses on providing professionals with the necessary tools to understand and adapt to changing consumer demands in the current market environment. With a theoretical-practical approach, participants will acquire practical skills and up-to-date knowledge to design memorable shopping experiences that generate customer loyalty and competitive advantages in the marketplace.