Through this Postgraduate certificate, 100% online, you will manage the New Public Health Technologies to prevent diseases, promote health and improve health outcomes in the community”

According to the World Health Organization, more than 60% of the global population has access to the Internet, which represents an unprecedented opportunity to use new technologies to promote public health. For pharmacy professionals, this means adopting an innovative approach to communicating with patients and managing digital tools to improve access to health information or encourage healthy behaviors. Also, through these tools, pharmacists can monitor health trends in the community and detect potential disease outbreaks. For example, they have the possibility of using data from social networks or health applications to identify symptom patterns.  

Given this reality, TECH presents a pioneering Postgraduate certificate in Communication and New Technologies in Public Health . The academic itinerary will delve into the communicative processes in healthcare environments, taking into account factors such as the importance of the reliability of information. In relation to this, the syllabus will analyze the use of new technologies (such as Artificial Intelligence or the Internet of Things) for the promotion of health, community development and the empowerment of community associations.  As a result, graduates will gain advanced skills to design health education programs using digital tools and transmit information on the prevention of pathologies.  

Regarding the program's methodology, it is taught in a flexible online modality, which will give pharmacists total freedom to plan their schedules. The only thing they will need to access the Virtual Campus is an electronic device with Internet access (such as a cell phone, computer or tablet). In addition, TECH employs its disruptive Relearning learning system, consisting of the repetition of key concepts to ensure optimal assimilation of the contents.

You will have the support of the largest online academic institution in the world, TECH, with the latest educational technology at your disposal”

This Postgraduate certificate in Communication and New Technologies in Public Health  contains the most complete and up-to-date scientific program on the market. The most important features include:

• Development of practical case studies presented by experts in health sciences
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will delve into Crisis Communication, which will ensure that you provide accurate and clear information”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to prepare for real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Are you looking to incorporate into your practice the most innovative strategies to optimize health literacy and increase participation? Get it with this program in only 180 hours"

Thanks to the Relearning system used by TECH you will reduce the long hours of study and memorization. You will enjoy a progressive learning process!"

With this Postgraduate certificate, pharmacists will master the principles of Public Health Communication. The syllabus will analyze the communication processes in health matters, focusing on factors such as the different agents involved in them or the importance of transparency. At the same time, the syllabus will delve into communication in crisis situations, which will allow graduates to develop skills to communicate clearly and accurately. In this sense, the program will delve into the use of emerging technologies such as Artificial Intelligence or the Internet of Things in clinical settings.

You will be equipped with the most effective strategies to address misinformation and resistance to Public Health interventions, including trust building”

Module 1. Communication and New Technologies in Public Health

1.1. Communication Processes: Transparency, Trust and Communication Strategies in the Mass Media in Public Health  

1.1.1. The Communication Process in Public Health  
1.1.2. Communication in Health 
1.1.3. Agents of the Communication Process 

1.2. Public Health Image, Reputation and Presence  

1.2.1. Public Health Image and Impact  
1.2.2. Reputation, Trust and Reliability. Importance in Effective Communication 
1.2.3. The Future of Public Health Image. Post-COVID 19 Scenario and Improvement Actions

1.3. Design of Effective Communication Strategies in Public Health  

1.3.1.  Communication as a Tool for Public Health Policies, Programs and Interventions  
1.3.2. Reaction or Pro-action: Communication Planning  
1.3.3. Objective, Message, Channels and Agents 

1.4. Communication Channels: Analysis, Use and Evaluation in Health   

1.4.1. Analysis of Health Communication Channels  
1.4.2. Strategies and Models for the Use of the Different Channels: Segmentation, Reach and Specific Use  
1.4.3. Preliminary Assessment of the Different Channels and Assessment of Interventions 

1.5. Leadership and Communication Styles among Professionals: Coaching and Empowerment in Public Health

1.5.1. Importance of Internal Communication. Factors, Styles and Models
1.5.2. Training Models and Communication Empowerment between and by Health Professionals  
1.5.3. The Health Professional as the Axis of Communication: the Speaker in the White Coat and Its Particularities in Public Health 

1.6. Communication in Crisis Situations for Public Health

1.6.1. Crisis Communication and Communication Crises
1.6.2. Key Factors in Health Crisis Communication: Coping with Uncertainty  
1.6.3. Strategies and Agents. The Spokesperson’s Role 

1.7. RRSS Research and Strategy to Improve Accessibility to Accurate and Reliable Information. Improving Health Literacy and Increasing Participation.  

1.7.1. Health in Social Networks: Presence, Treatment, and Impact  
1.7.2. Social Networks as an Element of Knowledge and Intervention in Health 
1.7.3. Disinformation and Health Hoaxes 

1.8. Research and Use of New Technologies for the Promotion of Health, Community Development and Empowerment of Community Associations 

1.8.1. New Technologies as a Tool for Health Equity  
1.8.2. Threats and Risks of New Health Technologies  
1.8.3. Practical Application 

1.9. Quality Analysis: Contribution of New Technologies  

1.9.1. Technology Assessment: Objectives, Challenges and Tools  
1.9.2. Ethical Factors in the Application of New Technologies in Public Health  
1.9.3. Technological Acceleration: Planning in Innovation 

1.10. Development of Internet of Things Projects in Epidemiology and Public Health and Other Emerging Projects  

1.10.1. Internet of Things (IoT): Balancing Knowledge and Privacy  
1.10.2. Real-life Data and Real-time Data: Sources, Analysis, Processing, and Use for Knowledge and Decision-Making  
1.10.3. Artificial Intelligence in Public Health

An academic experience without schedules or on-site classes that you can access from any device with an Internet connection. Enroll now!”