Delve into the engagement and make the most of communication channels to make an impact on your patients" 

Marketing plays an essential role in the Pharma Biotech industry, making users aware of the benefits that products provide to improve their health status. Thanks to a choice of a rigorous marketing plan, therefore, companies in the sector have the ability to increase their sales and contribute significantly to the advancement of medicine and the welfare of people. As a result, doctors who wish to optimize the process of disseminating innovative drugs must have up-to-date expertise in the field.  

For this reason, TECH has decided to create this postgraduate certificate, through which the student will deepen in the key avant-garde marketing at Pharma Biotech. During 6 weeks of intensive study, you will detect the latest techniques for analysis and market research or learn about neuromarketing strategies that have the greatest impact on the biopharmaceutical industry.  

Since this program is developed through a 100% online modality, the student will get the possibility to access the content at any time and place, only needing a device with access to the network. In addition, the learning method of Relearning will be used, thus ensuring a solvent knowledge acquisition without resorting to long hours of study.  

This postgraduate certificate will provide you with updated techniques to design a digital marketing plan aimed at the Pharma Biotech industry" 

This postgraduate certificate in Marketing in Pharma Biotech contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech 
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Get up to date in Marketing at Pharma Biotech through an innovative methodology 100% online that will allow you to study from the comfort of your home" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will discover the potential of e-detailing and CRM in the digital environment and its impact on the Pharma Biotech industry thanks to this postgraduate certificate" 

Optimize your learning through the most cutting-edge multimedia formats in the educational landscape"

The purpose of this postgraduate certificate is to provide the doctor with the most up-to-date knowledge in Marketing at Pharma Biotech. In this way, the specialist will efficiently promote products and services in this industry, ensuring compliance with regulations and employing strategies based on research and market research. All of this in just 6 weeks of intensive study.  

Update yourself in data analytics and its use in the Pharma Biotech sector with this 100% online qualification" 

General Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time 
• Evaluate financial efficiency  
• Optimize working capital management 
• Understand the different types of healthcare systems, such as public, private/private/insurance, and managed health care 
• Assess unmet patient needs and chronicity management 
• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry 
• Know the structure, organization and functions of the National Health System
• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Knowing the capabilities and ethics of the Coach 
• Understand the essence of Coaching and its approach to learning 
• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions 

Specific Objectives

• Know the utility of market segmentation and approximation levels 
• Differentiate between end consumer markets and feature-based segmentation 
• Develop marketing strategies according to the segmentation made 
• Know the importance of prior positioning to gain competitive advantage 
• Develop differentiation and positioning strategies to achieve business objectives 
• Understand the relevance of information and resources in the commercial field 
• Know the sources of information and techniques for market studies 
• Use data survey and analysis tools 

Explore the most advanced aspects of Pharma Biotech marketing in just 150 hours"