Do not miss this high-level program that will allow you to grow and position yourself as an expert journalist in communication and Business Strategy ”

The content of this Postgraduate diploma in Business Strategy is designed to promote the development of professional journalist skills to enable more rigorous decision-making in uncertain environments.

Throughout this program, journalists will analyze a multitude of practical cases through individual work and teamwork. It is, therefore, an authentic immersion in real situations related to Business Strategy .

This Postgraduate diploma deals in depth with the different types of strategies that can be generated within the company at a communicative level and that can give great results at various levels. All this from a global, international and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in the field of Business Strategy . A program that understands both yours and your company's needs through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations creatively and efficiently. 

Furthermore, the 100% online format of the program allows the student to manage their own studies, without the inconvenience of traveling to an education center for classes.

Good communication is crucial for the success of a company. With programs like this one, journalists learn how to design successful business strategies and boost the results of their activities”

This Postgraduate diploma in Business Strategy contains the most complete and up-to-date academic program on the market. The most important features include: 

• Case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Special emphasis on innovative methodologies in Journalism and Political Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A program full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who contribute their work experience to this program, as well as recognized specialists from leading societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem Based Learning, whereby the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Business Communication and with great experience.

Communication is the key to leading a political organization to success. Learn how to design successful Political Marketing strategies with this Postgraduate diploma that TECH puts in your hands"

The Journalism professionals who practice as experts in Business Strategy must know the most innovative formulas to practice their profession"

The syllabus of this program has been devised and created by a team of professionals in Journalism and Marketing who, aware of the importance of communication in companies of all sizes, have designed a complete compendium of contents specially designed to train professionals in the Information Sciences on the singularities and characteristics of the world of Strategic Communication.  

First-rate content, in multimedia format and adapted to the current needs of the profession"

Module 1 Management and Strategy of Companies and Organizations

1.1 General Management

1.1.1. The Concept of General Management
1.1.2. The CEO’s Role
1.1.3. The CEO and their Responsibilities
1.1.4. Transforming the Work of Management

1.2. Management and Leadership Development

1.2.1. Concept of Management Development
1.2.2. Concept of Leadership
1.2.3. Leadership Theories
1.2.4. Leadership Styles
1.2.5. Intelligence in Leadership
1.2.6. The Challenges of Today's Leader

1.3. Planning and Strategy 

1.3.1. The Plan in a Strategy
1.3.2. Strategic Positioning
1.3.3. Strategy in Companies 
1.3.4. Planning

1.4. Strategic Management

1.4.1. The Concept of Strategy
1.4.2. The Process of Strategic Management
1.4.3. Approaches in Strategic Management

1.5. Digital Strategy

1.5.1. Technology Strategy and its Impact on Digital Innovation
1.5.2. Strategic Planning of Information Technologies
1.5.3. Strategy and The Internet

1.6. Corporate Strategy

1.6.1. The Concept of Corporate Strategy
1.6.2. Types of Corporate Strategies
1.6.3. Corporate Strategy Definition Tools

1.7 Corporate Strategy and Technology Strategy

1.7.1. Creating Value for Customers and Shareholders
1.7.1. Strategic IS/IT Decisions
1.7.3. Corporate Strategy vs. Technology and Digital Strategy

Module 2 Corporate Communication

2.1. Communication in Organizations 

2.1.1. Organizations, People and Society
2.1.2. Historical Evolution of Organizational Behavior
2.1.3. Bidirectional Communication

2.2. Trends in Business Communication

2.2.1. Generation and Distribution of Corporate Content
2.2.2. Business Communication on the Web 2.0
2.2.3. Implementation of Metrics in the Communication Process 

2.3. Advertising Communication

2.3.1. Integrated Marketing Communication
2.3.2. Advertising Communication Plans
2.3.3. Merchandising as a Communication Technique

2.4. Effects of the Media

2.4.1. Effectiveness of Commercial and Advertising Communication
2.4.2. Theories on the Effects of the Media
2.4.3. Social and Co-creation Models

2.5. Online Agencies, Media, and Channels

2.5.1. Integral, Creative, and Online Agencies
2.5.2. Traditional and New Media
2.5.3. Online Channels
2.5.2. Other Digital Players

2.6. Communication in Crisis Situations

2.6.1. Definition and Types of Crises
2.6.2. Phases of the Crisis
2.6.3. Messages: Contents and Moments

2.7. Digital Communication and Reputation

2.7.1. Online Reputation Report
2.7.2. Netiquette and Good Practices on Social Media
2.7.3. Branding and Networking 2.0

2.8. Internal Communication

2.8.1. Motivational Programs, Social Action, Participation and Training with HR
2.8.2. Internal Communication Support and Tools
2.8.3. Internal Communication Plan

2.9. Branding

2.9.1. The Brand and Their Functions
2.9.2. Brand Creation (Branding)
2.9.3. Brand Architecture

2.10. Integral Communication Plans

2.10.1. Audit and Diagnosis
2.10.2. Elaboration of Communication Plan
2.10.3. Measuring results: KPIs and ROI

Module 3 Organizations: Crisis Management and Social Responsibility

3.1. Organizational Design 

3.1.1. Organizational Design Concept
3.1.2. Organizational Structures
3.1.3. Types of Organizational Designs

3.2. Structure of the Organization

3.2.1. Main Coordination Mechanisms
3.2.2. Departments and Organization Charts
3.2.3. Authority and Responsibility
3.2.4. Empowerment

3.3 Corporate Social Responsibility

3.3.1. Social Commitment
3.3.2. Sustainable Organizations
3.3.3. Ethics in Organizations

3.4. Social Responsibility in Organizations

3.4.1. CSR Management in Organizations
3.4.2. CSR Towards Employees
3.4.3. Sustainable Action

3.5. Reputation Management 

3.5.1. Corporative Reputation Management
3.5.2. Focus on Brand Reputation
3.5.3. Leadership Reputation Management

3.6. Reputation Risk and Crisis Management 

3.6.1. Listening to and Managing Feedback
3.6.2. Procedures, Crisis Manual and Contingency Plans
3.6.3. Spokesperson Training in Emergency Situations

3.7. Conflicts in Organizations

3.7.1. Interpersonal Conflicts
3.7.2. Conflict Conditions
3.7.3. Consequences of Conflicts

3.8. Lobbies and Pressure Groups

3.8.1. Opinion Groups and Their Actions in Businesses and Institutions
3.8.2. Institutional Relations and Lobbying
3.8.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

Module 4 Marketing and Institutional Communication

4.1. Political Action in Institutions

4.1.1. Concept of Institution
4.1.2. Types of Institutions and Social Groups
4.1.3. Institutional Actions

4.2. Institutional Marketing

4.2.1. Institutional Markets: Citizens and Entities
4.2.2. Institutional Offer
4.2.3. Citizen Satisfaction

4.3. Marketing Plans in the Institutions

4.3.1. Institutional Environment Analysis
4.3.2. Objectives of the Institution
4.3.3. Strategic and Operational Actions

4.4. Public Communication

4.4.1. Political Communication Agents
4.4.2. Formal Media: Press and Institutions
4.4.3. Informal Media: Networks and Opinion Leaders

4.5. Institutional Communication Strategies

4.5.1. Institutional Information Content
4.5.2. Institutional Communication Objectives
4.5.3. Main Communication Strategies

4.6. Institutional Policy Agenda Planning 

4.6.1. Development of the Institutional Agenda
4.6.2. Design of Institutional Campaigns
4.6.3. Target Groups of the Campaigns

4.7. Government Communication: Open Government

4.7.1. Open Government Concept
4.7.2. Communication Methods
4.7.3. Types of Messages

4.8. Political Communication in Democracies

4.8.1. Demand for Information in Democratic Societies
4.8.2. Institutions as Sources of Information 
4.8.3. The Media 

4.9. Digital Democracy

4.9.1. Concept of Digital Democracy
4.9.2. Social Dialogue on the Internet
4.9.3. Elements of Use on the Internet 

4.10. Social Responsibility in Institutions

4.10.1. Human Rights and Social Responsibility
4.10.2. Climate Change and Social Responsibility
4.10.3. Institutional Ethics

A unique specialization program that will allow you to acquire advanced training in this field"