With this program, you will develop an analytical point of view in decision-making in the field of communication and marketing of events”

In a world dominated by digital communications and where more and more tools and new technologies are emerging, implementing them efficiently in the events sector demonstrates being at the forefront and the optimum capacity of the professional in charge of planning. This requires constant updating and study of the variables of the environment. Matching the concept of the event with the appropriate audience is part of the challenges that arise, and to achieve this it is necessary to develop a clear idea of what you really want to offer with the event and to whom it is intended to be offered.

Communicating it to the target audience is the goal and through the correct use of the right techniques it is possible. This postgraduate certificate includes a syllabus where the professional will be able to understand how to implement an advertising campaign for the event and its follow-up, learn about the Benchmarking process, Digital Branding , the new Knowledge Management models in the digitization of information, the Fake News and other enemies of digitization. Furthermore, we will delve into the use of digital tools such as social networks to finally study the leadership profile that a good Marketing and Communication team management needs.

All this, with the most exclusive content selected by expert professionals in the communications and marketing sector focused on the current event management industry, which provides an invaluable experiential value for the student. As well as the most avant-garde methodology promoted by TECH: Relearning and 100% online, obtaining the certificate in 6 weeks.

Mastering event reputation management in the digital field is possible thanks to the knowledge found in this program"

This postgraduate certificate in Marketing Management and Digitization of Events contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will learn how to efficiently evaluate the communicational aspects of an event and apply appropriate methods for its digitization"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will create the best communication and marketing campaign for your event"

Get your certificate in just 6 weeks and choose with freedom where, how and when you want to study"

Understanding the structure of communication and its tools in the environment of event digitization is what is proposed in this postgraduate certificate, focused on providing the necessary skills to the professional to be able to adequately use the benefits of ICT in each of their projects. This will enhance their profile to take on new challenges in their work environment, working as part of a team or individually.

The objective of this postgraduate certificate is to become an expert in Marketing Management and Digitization of Events. Enroll and reach your goal"

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• Develop Financial Management competences
• In-depth knowledge of current trends in event management
• Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service
• Understand the new reality in the organization of events following the major crisis caused by the COVID-19 pandemic

Specific Objectives

• Understand the new communication technologies
• Manage segmentation, metrics and Big Data analysis
• Evaluate the benefits and difficulties of digitization in events
• Understand and apply the Benchmarking
• Manage the brand’s reputation
• Master social networks and their ecosystems to benefit the development of the event

You will have all the necessary knowledge to efficiently use the new communication technologies in the event"