You will develop journalistic pieces based on ethical principles such as sustainability thanks to the contents of this 100% online TECH program”

The film industry plays an important role for cultural journalists. These professionals examine films from a social perspective that allows them to address issues relevant to the community. For example, some audiovisual pieces offer critical looks at the Vietnam War and its effects on both veterans and American society. In this way, communicators can address issues such as gender equality, diversity or cultural identity. In addition, film productions help journalists use the tapes to provide a holistic view of contemporary culture (by combining them with other art forms such as music, literature or architecture).

In this sense, TECH implements an updated specialization that will allow students to specialize in the audiovisual image. Under the supervision of a distinguished teaching staff, the syllabus will delve into the narrative dimension of the imaginary. In addition, the program will provide guidelines to develop the most impressive staging, achieving scenographies that create an environment conducive to communicating substantial information. The didactic materials will also delve into the symbols and archetypes most used in the audiovisual world, among which the hero, villain or mentor stand out. In this way, graduates will develop the social imaginary to carry out original audiovisual cultural aspects.

At the same time, this Postgraduate certificate in Audiovisual and Intercultural Culture will be developed 100% online. That is to say, students do not need to go to an on-site institution or follow strict study schedules. On the contrary, they have the opportunity to specialize at the time and place that best suits their obligations or personal needs. Likewise, with the distinctive Relearning system, they will strengthen their skills without worrying about having to memorize complex schedules. In addition, this program has an exceptional teaching staff, including a prestigious International Guest Director. This expert is in charge of an exclusive and exhaustive Masterclass that will lead TECH graduates to the global optimization of their competencies.

An intensive Masterclass, given by a renowned international expert, will be within your reach in this Postgraduate certificate”

This Postgraduate certificate in Audiovisual and Intercultural Culture contains the most complete and up-to-date program on the market. The most important features include: 

• Practical cases presented by experts in Cultural Journalism
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Specialize in basic and updated tools of Audiovisual Communication with this unparalleled academic itinerary” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will delve into the relationship between images and culture through symbology through this exclusive syllabus"

Thanks to the Relearning system implemented by TECH, you will reduce the long hours of study and memorization"

The didactic contents of this Postgraduate certificate are designed by an experienced teaching staff. The syllabus will delve into the particularities of interpersonal communication, emphasizing its usefulness in transmitting values. In this sense, the program  will guide students to carry out deontological and ethical practices during their news coverage. For example, it will promote religious impartiality in major conflicts or the inclusion of minorities in the media. In addition, the program will address the ways in which audiovisual culture can disseminate ideas in a symbolic way and create narratives that connect with viewers.

You will update your knowledge without interrupting your professional work thanks to TECH's 100% online methodology”

Module 1. Cross-Cultural and Alternative Information 

1.1. Concept of Culture, Group and Identity Racism, Xenophobia and Ethnocentrism 

1.1.1. Concept of Culture, Group and Identity 

1.1.1.1. Mass Culture and Cultural Homogenization 
1.1.1.2. Regionalism and Cultural Differentiation 

1.1.2. Racism, Xenophobia and Ethnocentrism 

1.1.2.1. Social and Cultural Distinctions 
1.1.2.2. How to Report Social Group Rejections? 

1.2. Interpersonal Intercultural Communication 

1.2.1. From People to People 

1.2.1.1. Intercultural Communication in a Global World 
1.2.1.2. Media and Construction of Identities 
1.2.1.3. Communication as the Axis of Transmission of Intercultural Values 

1.3. Management of Intercultural Communication in Organizations 

1.3.1. Management of Intercultural Communication in Organizations 

1.3.1.1. Intercultural Competence in Organizations 
1.3.1.2. Communication and Sustainability 

1.4. Traditional Media Practices and the Representation of Cultures 

1.4.1. Diversity in Advertising 

1.4.1.1. Cultural Diversities and Sexism in Advertising 
1.4.1.2. Diversity as a Key to Success 

1.4.2. Guide to Intercultural Best Practices in Journalism 

1.4.2.1. Inclusion of Minorities in the Media 
1.4.2.2. Religious Impartiality in Major Conflicts 
1.4.2.3. When Minorities Become the Majority 

1.5. New Media, New Appropriations of Minority Groups? 

1.5.1. Cyberactivism in Africa 

1.5.1.1. The Arab Spring on Twitter 
1.5.1.2. Reconnecting Women 
1.5.1.3. Queer Cyberactivism 

Module 2. Audiovisual Culture 

2.1. Audiovisual Image and Cultural 

2.1.1. Learning to Look 

2.1.1.1. The Study of the "Image-Culture" Relationship through Symbols 
2.1.1.2. Reading the Audiovisual Image 
2.1.1.3. The Textual Analysis Method 

2.1.2. Symbols in Visual Culture 

2.1.2.1. The Audiovisual Image as a Symbolic Form 
2.1.2.2. The Most Used Symbols in the Audiovisual World 

2.2. Forms in Audiovisual Language 

2.2.1. The Law of Desire: Cinema as a Dream Factory 

2.2.1.1. The Three Creative Tasks of Audiovisual Language: Staging, Framing and Serialization 
2.2.1.2. The Spectator The Narrative Identification Process 
2.2.1.3. The Mythical Roots of Audiovisual Storytelling 

2.3. Discourses in Audiovisual Language 

2.3.1. Audiovisual Discourse 

2.3.1.1. Audiovisual Discourse 
2.3.1.2. Classicism and the Rupture of Postmodernity 

2.4. Cinema and the Visual Imaginary 

2.4.1. The Narrative Dimension of the Imaginary 

2.4.1.1. The Narrative Dimension of the Imaginary 
2.4.1.2. Construction of the Identity 

2.5. Images of Otherness 

2.5.1. Construction and Reconstruction of Archetypes 

2.5.1.1. The Representation of the Other 
2.5.1.2. Images of Otherness 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"