University certificate
The world's largest faculty of journalism and communication”
Why study at TECH?
You will develop the most effective strategies for the creation of creative advertisements throughout the throughout this very complete syllabus of TECH Global University"
Today, consumers are constantly impacted by advertising in both conventional and digital media. In this sense, organizations need the use of eye-catching ads that serve to motivate the purchase of their products and thus differentiate themselves from their competitors. Therefore, advertising specialists must generate creative ideas with the goal of dazzling the public.
For this reason, TECH has designed an avant-garde program to provide students with the most disruptive students the most disruptive techniques to create messages that drive the consumption of products and services. Thus, this curriculum covers topics such as the importance of knowing the target audience and detecting their needs. Similarly, the academic itinerary addresses a series of creative tools to implement in different genres and advertising styles.
Also, thanks to this university degree, the student has the opportunity to delve into the ways to get free publicity and make the brands to make the news. In addition, it analyzes in detail how to create impactful ads based on eye-catching visual concepts and text that excite audiences. In this line, he considers the future of creative research, taking into account aspects among which artificial intelligence and reality stand out.
It should be noted that the materials of the Diploma have been developed by an internationally renowned teaching staff, with extensive experience in the advertising industry. On the other hand, the university degree has a 100% online methodology so that students can complete the program comfortably. They only need a device with Internet access to deepen their knowledge in a sector that offers many job opportunities. In addition, the syllabus is supported by the innovative Relearning method: this is a teaching system based on repetition, which ensures that knowledge is acquired in a natural and progressive way, without the effort of memorizing.
You will have the support of a teaching team made up of professionals from the advertising industry"
This Postgraduate certificate in Advertisement Creation contains the most complete and up-to-date program on the market. The most important features include:
- Practical cases presented by experts in Notice of
- The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
- Practical exercises where the self-assessment process can be carried out to improve learning
- Its special emphasis on innovative methodologies
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
With TECH you will use the best strategies and you will revolutionize the advertising market"
The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.
Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.
The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.
Delve into your knowledge and become an expert in the creation of creative advertisements"
Thanks to the innovative Relearning method, you will achieve a simple and progressive learning process"
Syllabus
TECH's Postgraduate certificate in Advertisement Creation aims for students to develop an effective advertising strategy. In this sense, the academic program offers materials designed by a recognized teaching team and provides advanced techniques for the creation of impactful advertisements. Thanks to the training materials, students will employ creative strategies that will attract the attention of consumers. As a result, graduates will be prepared to leap forward in their careers and stand out in a booming industry.
Expand your knowledge about the strategic importance of targeting when generating your advertisements with this program"
Module 1. Advertisement Creation
1.1. How an advertising creative thinks
1.1.1. How he thinks in a natural way
1.1.2. How he thinks professionally
1.1.3. Conclusions
1.2. The strategic importance of the target
1.2.1. The essential motivation
1.2.2. Benefits of knowing the target
1.2.3. How to analyze target audience data
1.2.4. Insight in advertising
1.3. How to structure the message
1.3.1. Communication axis
1.3.2. Concept of Communication
1.3.3. Transmission scheme
1.4. Where to create in communication
1.4.1. The Name
1.4.2. | Certificate
1.4.3. The spot
1.4.4. The radio spot
1.4.5. Outdoor Advertising
1.4.6. Others
1.5. Art Direction
1.5.1. How many elements
1.5.2. Size hierarchy
1.5.3. Copy?
1.5.4. Cost savings
1.5.5. The Brand's Style
1.5.6. Obviousness
1.5.7. If it does not contribute, etc
1.6. Creative Techniques
1.6.1. The keys to advertising
1.6.2. Advertising genres and styles
1.6.3. Conclusions
1.7. How to create advertising
1.7.1. How to get free publicity
1.7.2. How to get a brand in the news
1.7.3. Conclusions
1.8. Digital creativity
1.8.1. Digital creativity
1.8.2. Digital advertising
1.8.3. Conclusions
1.9. How to create creative ads
1.9.1. A striking visual concept
1.9.2. A text that excites
1.9.3. Surprise
1.9.4. Types of Creativity
1.9.5. Test and optimize
1.10. The future of creative research
1.10.1. Artificial Intelligence
1.10.2. Virtual Reality and Augmented Reality
1.10.3. Online collaboration
1.10.4. Data-driven research
You only need a device with an internet connection to complete this program at any time or place. Enroll now!”
Postgraduate Certificate in Advertisement Creation
Are you interested in creating impactful ads? Would you like to acquire the necessary skills to stand out in the world of advertising? TECH's online Postgraduate Certificate in Advertisement Creation is the perfect academic program for you. In this study, you will immerse yourself in the exciting world of creating effective ads and learn the most innovative techniques used by advertising professionals. During the Postgraduate Certificate, you will acquire theoretical and practical knowledge that will enable you to create successful advertising campaigns and achieve your marketing goals.
Study with practical activities at TECH
One of the main advantages of this program is its hands-on approach. As you progress through the Postgraduate Certificate, you will have the opportunity to apply your knowledge to real projects and simulate situations where you will have to create ads for different types of products or services. This will give you invaluable hands-on experience and help you hone your creative skills. In addition, you will be supported by a team of highly qualified teachers who will guide you through the entire learning process. These advertising professionals have extensive experience in the industry and will provide you with valuable tips and tricks that will allow you to excel in the field of ad creation. During the Postgraduate Certificate, you will also have the opportunity to learn about the latest trends in digital advertising and how to leverage online platforms to reach a wider audience. You will discover how to use social media, SEO and other digital marketing techniques to increase the visibility of your ads and maximize the impact of your campaigns. At the end of the Postgraduate Certificate, you'll be prepared to become an expert in ad creation and can pursue job opportunities in advertising agencies, corporate marketing departments or even start your own freelance business. Don't miss the opportunity to give your career a boost and enroll in the Postgraduate Certificate in Advertisement Creation today - gain the skills you need to excel in the exciting world of advertising!